CONTENT CREATION & MANAGEMENT
Item combines meaningful content and contemporary web design, to develop outstanding e-commerce solutions and digital publications. We believe in creating the most compelling narratives, and to share and manage those stories to enhance brand awareness, digital sales and direct customer relationships.
RECENT WORK
September, 2018
Editorial work for Hakola’s latest lookbook, titled New Nordic Traditions.
The lookbook consists of an array of articles, images and interviews about Hakola, a Finnish furniture manufacturer, founded by Eero Hakola in 1963. The goal for the project was to define and articulate the core values of the company, and present them in an interesting and visually ambitious way.
During the fall of 2018, the stories and design principles of the lookbook have been actualized throughout the company’s digital, print and brick-and-mortar presence by Essi Rämä, Tomi Leppänen, Unto Rautio and Taru Mikkola, with art direction from Hakola’s Creative Director Annaleena Hämäläinen.
“Everything we do represent our three core values, all of which are definitions of our nordic being: celebrating old narratives, the value of craftsmanship and acts of kindness in everyday life. We call them New Nordic Traditions.”
Photo: Unto Rautio